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In 1937, Margaret Mitchell received the Pulitzer Prize for Fiction for Gone with the Wind and the second annual National Book Award from the American Booksellers Association. It is the second favorite book by American readers, just behind the Bible, according to a 2008 Harris Poll. The poll found the novel has its strongest following among women, those aged 44 or more, both Southerners and Midwesterners, both whites and Hispanics, and those who have not attended college. The novel is on the list of best-selling books. As of 2010, more than 30 million copies have been printed in the United States and abroad. TIME magazine critics, Lev Grossman and Richard Lacayo, included the novel on their list of the 100 best English-Language novels from 1923 to the present (2005). In 2003 the book was listed at number 21 on the BBC's The Big Read poll of the UK's "best-loved novel."

On June 30, 1986, the 50th anniversary of the day Gone with the Wind went on sale, the U.S. Post Office issued a 1-cent stamp showing an image of Margaret Mitchell. The stamp was designed by Ronald Adair and was part of the U.S. Postal Service's Great Americans series.

On September 10, 1998, the U.S. Post Office issued a 32-cents stamp as part of its Celebrate the Century series recalling various important events in the 20th century. The stamp, designed by Howard Paine, displays the book with its original dust jacket, a white Magnolia blossom, and a hilt placed against a background of green velvet.

To commemorate the 75th anniversary (May 2011) of the publication of Gone with the Wind in 1936, Scribner published a paperback edition featuring the book's original jacket art.